Lead e-commerce activity of L'Oréal Luxury brands (manage 7 websites, 5 people team)
› Build traffic (search, media, e-mail), promotions & offer, websites animation and evolutions
› Manage 3rd parties (creation agencies, technical partners, logistics...) and pilot e-commerce P&L

Define digital strategy, related KPIs and roadmap for L'Oréal Luxury brands in Asia-Pacific:
› Define and deploy e-commerce business models throughout the Zone
› Build user experiences through Internet websites, social platforms, mobile
› Develop headquarter teams' understanding of Asian digital market
› Accelerate digitalization of the Zone, adapt organizations and evangelize new trends

› Manage products portfolio evolution (market analysis, development opportunities, animations)
› Develop full marketing mix: concept, formula, packaging, communication
› Coordinate multi-functional team: R&D, industrial development, logistics, evaluation labs

› Implement brand strategy in each country, coordinate local marketing teams, share best practices
› Lead market/consumer studies, adapt launches for Asia-relevant strategy, communication, media plan

Develop and implement new relationship marketing strategy for the Luxury division:
› Define consumer-centric communication plan, segmentation and loyalty programs for the brands
› Deploy and manage new integrated CRM platform (pilot project then rolled-out all across Asia)

› Develop and deploy of e-Strat - global online business simulation with recruitment purpose

Manage all digital activities: strategic planning, online communication design, production piloting(creative, technical & writing work), profitability management

Marketing and development of ''Kingoloto.com'' - today's biggest lottery website in France

Master's degree in Media and Digital Media Management / with honors

Bachelor's degree in Management, specialized in Marketing / with honors
Best grade of the University for the 'End of studies project'

Associate's degree in Economics and Management